How to Earn a Premium Price: the Effect of Green Marketing and Brand Coolness

AuthID
 P-00X-PQB
4
Author(s)
Nascimento, J
·
Duarte, M
Document Type
Article in Press
Year published
2023
Published
in JOURNAL OF COMMUNICATION MANAGEMENT, ISSN: 1363-254X
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85145610057
Wos: WOS:000906957300001
Source Identifiers
ISSN: 1363-254X
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