Exploring the Mediating Role of Marketing Planning in Enterprise Marketing Capabilities

AuthID
P-00X-QGG
Document Type
Article
Year published
2023
Published
in INTERNATIONAL JOURNAL OF BUSINESS ENVIRONMENT, ISSN: 1740-0589
Volume: 14, Issue: 1, Pages: 15-36 (23)
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Publication Identifiers
Wos: WOS:000899306100002
Source Identifiers
ISSN: 1740-0589
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