Consumer Behaviors and Perceptions Towards Luxury Brands

AuthID
 P-00X-SMS
2
Author(s)
Ergan, S
Document Type
Book Chapter
Year published
2021
Published
in Building Consumer-Brand Relationship in Luxury Brand Management - Advances in Marketing, Customer Relationship Management, and E-Services, ISSN: 2327-5502
Pages: 24-44
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ISSN: 2327-5502
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