Understanding Brand Loyalty of the Store Brand’s Customer Base

AuthID
 P-00X-SN6
3
Author(s)
Rubio N.
·
Document Type
Article
Year published
2015
Published
in Journal of Product and Brand Management, ISSN: 10610421
Volume: 24, Issue: 7, Pages: 679-692 (13)
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Scopus®
Crossref®16
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Publication Identifiers
Scopus: 2-s2.0-84947426849
Source Identifiers
ISSN: 10610421
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