The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer-Brand Engagement in Instagram

AuthID
 P-00X-SWA
3
Author(s)
Marques, IR
·
Camilleri, MA
Document Type
Book Chapter
Year published
2021
Published
in Strategic Corporate Communication in the Digital Age
Pages: 131-143
Indexing
Scopus®
Crossref®10
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85148154629
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