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Amélia Maria Pinto da Cunha Brandão
AuthID:
R-001-EX4
Publicações
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Document Source:
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Document Type:
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Article (30)
Proceedings Paper (11)
Article in Press (11)
Book Chapter (9)
Review (2)
Year Start - End:
2016
2017
2018
2019
2020
2021
2022
2023
2024
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2024
2023
2022
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2020
2019
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2016
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Results:
10
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30
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50
Confirmed Publications: 63
61
TITLE:
BRAND EQUITY: A PROBABILISTIC APPROACH ON BRAND PREFERENCE
AUTHORS:
Martins, M;
Amélia Brandão
;
Santos, LD
;
PUBLISHED:
2017
,
SOURCE:
10th Annual Conference of the EuroMed-Academy-of-Business
in
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXED IN:
WOS
IN MY:
ORCID
|
CIÊNCIAVITAE
62
TITLE:
LUXURY CONSUMER-BRAND RELATIONSHIPS - THE IMPORTANCE OF SELF IN BRAND LOVE
AUTHORS:
Paula Rodrigues; Clarinda Rodrigues;
Amélia Brandão
; Paula Costa;
PUBLISHED:
2017
,
SOURCE:
10th Annual Conference of the EuroMed-Academy-of-Business
in
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXED IN:
WOS
IN MY:
ORCID
|
CIÊNCIAVITAE
63
TITLE:
Determinants of brand relevance in a B2B service purchasing context
AUTHORS:
Mariana Gomes
;
Fernandes, T.
;
Amélia Brandão
;
PUBLISHED:
2016
,
SOURCE:
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING,
VOLUME:
31,
ISSUE:
2
INDEXED IN:
Scopus
WOS
CrossRef
:
29
IN MY:
ORCID
|
CIÊNCIAVITAE
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