61
TITLE: BRAND EQUITY: A PROBABILISTIC APPROACH ON BRAND PREFERENCE
AUTHORS: Martins, M; Amélia Brandão ; Santos, LD;
PUBLISHED: 2017, SOURCE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXED IN: WOS
62
TITLE: LUXURY CONSUMER-BRAND RELATIONSHIPS - THE IMPORTANCE OF SELF IN BRAND LOVE
AUTHORS: Paula Rodrigues; Clarinda Rodrigues; Amélia Brandão ; Paula Costa;
PUBLISHED: 2017, SOURCE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXED IN: WOS
63
TITLE: Determinants of brand relevance in a B2B service purchasing context
AUTHORS: Mariana Gomes; Fernandes, T. ; Amélia Brandão ;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 31, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 29
Página 7 de 7. Total de resultados: 63.