Helena Maria Batista Alves
AuthID: R-000-5SX
31
TITLE: Integrating transactional and relationship marketing: a new approach to understanding destination loyalty Full Text
AUTHORS: Jose Manuel Hernandez Mogollon; Helena Alves; Ana Maria Campon Cerro; Elide Di Clemente;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING
AUTHORS: Jose Manuel Hernandez Mogollon; Helena Alves; Ana Maria Campon Cerro; Elide Di Clemente;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING
INDEXED IN: 
WOS
WOS32
TITLE: Digital marketing: A quantitative approach on the scientific production
AUTHORS: Marchiori, DM; do Paço, AMF; Alves, HMB; de Oliveira Duarte, PA; de Ascensão Gouveia Rodrigues, RJ;
PUBLISHED: 2020, SOURCE: International Journal of Electronic Marketing and Retailing, VOLUME: 11, ISSUE: 4
AUTHORS: Marchiori, DM; do Paço, AMF; Alves, HMB; de Oliveira Duarte, PA; de Ascensão Gouveia Rodrigues, RJ;
PUBLISHED: 2020, SOURCE: International Journal of Electronic Marketing and Retailing, VOLUME: 11, ISSUE: 4
INDEXED IN: 
Scopus
Scopus33
TITLE: A new model for testing green consumer behaviour
AUTHORS: Paço, AD; Shiel, C; Alves, H;
PUBLISHED: 2019, SOURCE: Journal of Cleaner Production, VOLUME: 207
AUTHORS: Paço, AD; Shiel, C; Alves, H;
PUBLISHED: 2019, SOURCE: Journal of Cleaner Production, VOLUME: 207
INDEXED IN: Scopus
Scopus34
TITLE: A new model for testing green consumer behaviour Full Text
AUTHORS: Arminda do Paco; Chris Shiel; Helena Alves;
PUBLISHED: 2019, SOURCE: JOURNAL OF CLEANER PRODUCTION, VOLUME: 207
AUTHORS: Arminda do Paco; Chris Shiel; Helena Alves;
PUBLISHED: 2019, SOURCE: JOURNAL OF CLEANER PRODUCTION, VOLUME: 207
INDEXED IN: WOS
WOS35
TITLE: The intellectual capital of higher education institutions Operationalizing measurement through a strategic prospective lens. Operationalizing measurement through a strategic prospective lens
AUTHORS: Eugenia Pedro; Leitão, João ; Helena Alves;
PUBLISHED: 2019, SOURCE: JOURNAL OF INTELLECTUAL CAPITAL, VOLUME: 20, ISSUE: 3
AUTHORS: Eugenia Pedro; Leitão, João ; Helena Alves;
PUBLISHED: 2019, SOURCE: JOURNAL OF INTELLECTUAL CAPITAL, VOLUME: 20, ISSUE: 3
36
TITLE: Consumer experience and the valued elements in the three phases of purchase of a cultural event Full Text
AUTHORS: Catia Mendes de Jesus; Helena Maria B Batista Alves;
PUBLISHED: 2019, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 16, ISSUE: 2-4
AUTHORS: Catia Mendes de Jesus; Helena Maria B Batista Alves;
PUBLISHED: 2019, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 16, ISSUE: 2-4
INDEXED IN: Scopus WOS
Scopus WOS37
TITLE: The impact of choice factors on international students' loyalty mediated by satisfaction Full Text
AUTHORS: Dina Maria Amaro; Alzira Maria A Ascensao Marques; Helena Alves;
PUBLISHED: 2019, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 16, ISSUE: 2-4
AUTHORS: Dina Maria Amaro; Alzira Maria A Ascensao Marques; Helena Alves;
PUBLISHED: 2019, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 16, ISSUE: 2-4
INDEXED IN: Scopus WOS
Scopus WOS38
TITLE: Reactivation of Relationships with Customers In The Case Of Telecommunications: A Qualitative Study
AUTHORS: Lopes, L; Brito, C ; Alves, H;
PUBLISHED: 2019, SOURCE: 33rd International-Business-Information-Management-Association (IBIMA) Conference in EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020
AUTHORS: Lopes, L; Brito, C ; Alves, H;
PUBLISHED: 2019, SOURCE: 33rd International-Business-Information-Management-Association (IBIMA) Conference in EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020
INDEXED IN: Scopus WOS
Scopus WOS39
TITLE: Unveiling the relationship between quality of academic life and regional development
AUTHORS: Pedro, E; Leitão, João ; Alves, H;
PUBLISHED: 2019, SOURCE: European Journal of Higher Education
AUTHORS: Pedro, E; Leitão, João ; Alves, H;
PUBLISHED: 2019, SOURCE: European Journal of Higher Education
40
TITLE: Optimal control of the customer dynamics based on marketing policy Full Text
AUTHORS: Rosa, S; Rebelo, P; Silva, CM; Alves, H; Carvalho, PG;
PUBLISHED: 2018, SOURCE: APPLIED MATHEMATICS AND COMPUTATION, VOLUME: 330
AUTHORS: Rosa, S; Rebelo, P; Silva, CM; Alves, H; Carvalho, PG;
PUBLISHED: 2018, SOURCE: APPLIED MATHEMATICS AND COMPUTATION, VOLUME: 330
INDEXED IN: Scopus WOS
Scopus WOS