Traditional Brands Vs. Born-Digital Brands: The Case of the Fashion Industry

AuthID
 P-00Y-J6X
2
Author(s)
Maués, A
1
Editor(s)
Martinez Lopez,FJ
Document Type
Proceedings Paper
Year published
2023
Published
in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 298-304
Conference
4Th International Conference on Advances in Digital Marketing and Ecommerce, Dmec 2023, Date: 28 June 2023 through 29 June 2023
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85161405235
Source Identifiers
ISSN: 2198-7246
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