To Disclose or Not Disclose, Is No Longer the Question - Effect of Ai-Disclosed Brand Voice on Brand Authenticity and Attitude

AuthID
 P-00Y-M7G
3
Author(s)
Kirkby, A
·
Document Type
Article in Press
Year published
2023
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Indexing
Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85162179465
Wos: WOS:001010129100001
Source Identifiers
ISSN: 1061-0421
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