What Makes an Ad Enjoyable? Analysing Advertising Appeals as Viewed by Portuguese Consumers

AuthID
 P-00Z-8XA
2
Author(s)
Ribeiro-Cardoso, P
Tipo de Documento
Article
Year published
2012
Publicado
in Revista Mediterránea de Comunicación
Volume: 3, Número: 2, Páginas: 31
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