Artificial Intelligence in Relational Marketing Practice: Crm as a Loyalty Strategy

AuthID
 P-00Z-EH6
6
Author(s)
Figueiredo, J
·
Oliveira, I
·
Silva, S
·
Pocinho, M
·
Cardoso, A
·
Document Type
Book Chapter
Year published
2023
Published
in The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics, ISSN: 2327-5502
Pages: 73-96 (23)
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85179899670
Source Identifiers
ISSN: 2327-5502
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