"The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda

AuthID
 P-00Z-FB2
5
Author(s)
Walter, CE
·
Document Type
Review
Year published
2023
Published
in ADMINISTRATIVE SCIENCES
Volume: 13, Issue: 11
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85178257584
Wos: WOS:001119885700001
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