From Personalisation to Satisfaction: New Communication Strategies in Web Marketing

AuthID
 P-00Z-PRY
6
Author(s)
Figueiredo J.
·
Oliveira I.
·
Silva S.
·
Pocinho M.
·
Cardoso A.
·
Document Type
Book Chapter
Year published
2024
Published
in Connecting With Consumers Through Effective Personalization and Programmatic Advertising, ISSN: 2327-5502
Pages: 52-74 (22)
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85184330524
Source Identifiers
ISSN: 2327-5502
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