Longitudinal Perceptions of Gamified Loyalty Programs (Glps): a Mix of Slot Machines and Entertainment Toys

AuthID
 P-010-J3H
2
Author(s)
Lopes, JV
·
Tipo de Documento
Article in Press
Year published
2024
Publicado
in JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, ISSN: 2040-7122
Volume: 19, Número: 2, Páginas: 268-286 (19)
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Publication Identifiers
SCOPUS: 2-s2.0-105001074176
Wos: WOS:001230389300001
Source Identifiers
ISSN: 2040-7122
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