The Anchor Contraction Effect in International Marketing Research

AuthID
 P-016-3ZB
4
Author(s)
De Langhe B.
·
Puntoni S.
·
Van Osselaer S.M.J.
Tipo de Documento
Article
Year published
2011
Publicado
in Journal of Marketing Research, ISSN: 0022-2437
Volume: 48, Número: 2, Páginas: 366-380 (14)
Indexing
Scopus®
Crossref®49
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Publication Identifiers
SCOPUS: 2-s2.0-79955409387
Source Identifiers
ISSN: 0022-2437
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