Use of Online Shop Chatbots: How Trust in Seller Moderates Brand Preference and Purchase Intention

AuthID
 P-017-DP5
4
Author(s)
Illescas-Manzano, M
·
Martínez-Puertas, S
·
Segovia-López, C
4
Editor(es)
Martinez Puertas,S;Sanchez Perez,M;Segovia Lopez,C;Teran Yepez,E
Tipo de Documento
Proceedings Paper
Year published
2025
Publicado
in DISRUPTIONS, DIVERSITY, AND ETHICS IN MARKETING, ICOAMP in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Páginas: 151-171 (21)
Conference
1St International Conference on Advanced Marketing Practice-Icoamp, Date: APR 18-19, 2024, Location: Almeria, SPAIN
Indexing
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Publication Identifiers
SCOPUS: 2-s2.0-85209593722
Wos: WOS:001558728400010
Source Identifiers
ISSN: 2198-7246
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