Keeping Them Hooked: Exploring the Facets and Implications of Users' Content Interaction Experience with Brands' Social Media

AuthID
 P-018-K67
4
Author(s)
AbedRabbo, M
·
AlMalak, Z
·
Talay, C
Tipo de Documento
Article in Press
Year published
2025
Publicado
in JOURNAL OF MARKETING THEORY AND PRACTICE, ISSN: 1069-6679
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105002218732
Wos: WOS:001462033700001
Source Identifiers
ISSN: 1069-6679
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