The Impact of Providing Non-Human Identity Cues About Sales Agents on Consumer Responses: the Role of Social Presence and Speciesism Activation

AuthID
 P-018-YAW
4
Author(s)
De Cicco, R
·
Elmashhara, MG
·
Hammerschmidt, M
Tipo de Documento
Article
Year published
2025
Publicado
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 59, Número: 13, Páginas: 55-84 (30)
Indexing
Wos®
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105007102601
Wos: WOS:001491745100001
Source Identifiers
ISSN: 0309-0566
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