An Exploratory Study into the Drivers of Channel Change

AuthID
 P-004-36R
2
Author(s)
Easingwood, C
Document Type
Article
Year published
2008
Published
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 42, Issue: 9-10, Pages: 1005-1022 (18)
Indexing
Wos®
Scopus®
Crossref®8
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-51749106348
Wos: WOS:000260328100009
Source Identifiers
ISSN: 0309-0566
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