Leveling up Coolness: How Vr Gamification Drives Experiential Values

AuthID
 P-019-14J
4
Author(s)
Stein, F
·
Guerreiro, J
·
Rodrigues, MB
Tipo de Documento
Article in Press
Year published
2025
Publicado
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 32, Número: 5, Páginas: 438-457 (20)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-105007154137
Wos: WOS:001501025700001
Source Identifiers
ISSN: 1350-231X
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