From Clicks to Purchases: A Review of Ewom’s Effect on Purchase Intentions

AuthID
 P-019-15B
2
Author(s)
Cardoso, AS
·
5
Editor(es)
Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT
Tipo de Documento
Proceedings Paper
Year published
2025
Publicado
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 439, Páginas: 811-824 (13)
Conference
International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105007971574
Source Identifiers
ISSN: 2190-3018
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