From Clicks to Purchases: A Review of Ewom's Effect on Purchase Intentions

AuthID
P-019-15B
2
Author(s)
Cardoso, AS
·
5
Editor(es)
Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT
Tipo de Documento
Proceedings Paper
Year published
2025
Publicado
in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 439, Páginas: 811-824 (14)
Conference
2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-105007971574
Wos: WOS:001600389200052
Source Identifiers
ISSN: 2190-3018
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