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Metaverse and Chatbots for Luxury Brands: A Literature Review and Future Research Directions

AuthID
P-019-2S0

Author(s)

Neves, J

Pereira, MC

Bacalhau, LM

Editor(es)

Reis,JL;Santos,JPM;Gomes,LM;Bogdanovic,Z

Tipo de Documento

Proceedings Paper

Year published

2025

Publicado

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 438 SIST, Páginas: 559-572 (13)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

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Scopus^®

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Fontes

Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_34

SCOPUS: 2-s2.0-105009275737

Source Identifiers

ISSN: 2190-3018

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Metaverse and Chatbots for Luxury Brands: A Literature Review and Future Research Directions

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Metaverse and Chatbots for Luxury Brands: A Literature Review and Future Research Directions

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