How Music-Video Metaphors Build Destination Brand Resonance: Dyadic Affect, Meaning Access, and Cultural Cues

AuthID
P-01A-G8X
6
Author(s)
Gary, J
·
Gu, Y
·
Wang, HN
·
Zhou, XX
·
Feng, Y
·
Tipo de Documento
Article
Year published
2026
Publicado
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 89, Páginas: 104637 (18)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-105022298633
Wos: WOS:001629219400004
Source Identifiers
ISSN: 0969-6989
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