Leveraging Consumer Neuroscience and Analytics for Crisis-Driven International Marketing Strategies: Insights from the Covid-19 Pandemic

AuthID
 P-01A-H2B
5
Author(s)
Reykowska, D
·
Fiore, M
·
Ohme, R
·
Jakubowska, MM
Tipo de Documento
Article in Press
Year published
2025
Publicado
in INTERNATIONAL MARKETING REVIEW, ISSN: 0265-1335
Páginas: 1-21 (21)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-105024485789
Wos: WOS:001618833500001
Source Identifiers
ISSN: 0265-1335
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