Ai Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions

AuthID
 P-01B-0AF
3
Author(s)
Neves, JR
·
Pereira, MC
·
Tipo de Documento
Book Chapter
Year published
2026
Publicado
in Studies in Systems, Decision and Control, ISSN: 2198-4182
Volume: 238, Páginas: 499-509
Indexing
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Publication Identifiers
SCOPUS: 2-s2.0-105027265242
Source Identifiers
ISSN: 2198-4182
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