Q-Commerce as a Metachannel Catalyst: Redefining Real-Time Value Delivery in the Digital Marketplace

AuthID
 P-01B-AYR
4
Author(s)
Aleixo, L
·
Pinto, S
·
Tipo de Documento
Book Chapter
Year published
2026
Publicado
in The Strategic Evolution From Omnichannel to Metachannel Marketing
Páginas: 311-344
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Publication Identifiers
SCOPUS: 2-s2.0-105033576002
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