Bridging Skipped Generations: Intergenerational Marketing as a Catalyst for Aging Consumer Relationships

AuthID
 P-01B-FSC
2
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Tipo de Documento
Article in Press
Year published
2026
Publicado
in JOURNAL OF INTERGENERATIONAL RELATIONSHIPS, ISSN: 1535-0770
Páginas: 1-22 (22)
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Publication Identifiers
SCOPUS: 2-s2.0-105031871177
Wos: WOS:001706320000001
Source Identifiers
ISSN: 1535-0770
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