From Experience to Engagement and Loyalty: Consumer-Brand Relationships in the Metaverse and the Role of Brand Equity

AuthID
 P-01B-V2F
5
Author(s)
de Avila Santos, MR
·
de Oliveira, MOR
·
Glasenapp, S
·
Siqueira, ER
Tipo de Documento
Book Chapter
Year published
2026
Publicado
in Smart Innovation, Systems and Technologies - Marketing and Smart Technologies, ISSN: 2190-3018
Páginas: 475-490
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ISSN: 2190-3018
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