The Choice Between a Five-Point and a Ten-Point Scale in the Framework of Customer Satisfaction Measurement

AuthID
P-004-DHA
2
Author(s)
Document Type
Article
Year published
2007
Published
in INTERNATIONAL JOURNAL OF MARKET RESEARCH, ISSN: 1470-7853
Volume: 49, Issue: 3, Pages: 313-339 (27)
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Publication Identifiers
Scopus: 2-s2.0-34249898926
Wos: WOS:000246638900005
Source Identifiers
ISSN: 1470-7853
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