Publicações

AuthID
P-007-QP2

Author(s)

Marques, A

Document Type

Article

Year published

2009

Published

in Journal of Database Marketing and Customer Strategy Management, ISSN: 1741-2439

Volume: 16, Issue: 2, Pages: 76-91

Indexing

Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1057/dbm.2009.9

Scopus: 2-s2.0-68049124969

Source Identifiers

ISSN: 1741-2439

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