Strategic Coopetition of Global Brands: A Game Theory Approach to 'Nike + Ipod Sport Kit' Co-Branding

AuthID
 P-008-2N5
3
Author(s)
Souza, V
·
Document Type
Article
Year published
2011
Published
in International Journal of Entrepreneurial Venturing, ISSN: 1742-5360
Volume: 3, Issue: 4, Pages: 435-455
Indexing
Scopus®
Crossref®31
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84857330688
Source Identifiers
ISSN: 1742-5360
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas instituições

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service