Publicações

AuthID
P-008-34E

Author(s)

De Lencastre, P

De Carvalho, LV

Document Type

Article

Year published

2012

Published

in Journal of Brand Management, ISSN: 1350-231X

Volume: 19, Issue: 6, Pages: 513-524

Indexing

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1057/bm.2011.58

Scopus: 2-s2.0-84858639524

Source Identifiers

ISSN: 1350-231X

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