The Increasing Dynamics Between Consumers, Social Groups and Brands

AuthID
 P-008-5QH
4
Author(s)
Kaufmann, HR
·
Basile, G
·
Vrontis, D
1
Editor(s)
Ruediger Kaufmann, Hans
Document Type
Article
Year published
2012
Published
in Qualitative Market Research, ISSN: 1352-2752
Volume: 15, Issue: 4, Pages: 404-419
Indexing
Scopus®
Crossref®19
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84865374975
Source Identifiers
ISSN: 1352-2752
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