Is Co-Creation Really a Booster for Brand Equity? The Role of Co-Creation in Observer-Based Brand Equity (Obbe)

AuthID
 P-00K-MPG
4
Author(s)
Kristal, S
·
Behnke, C
·
Document Type
Article
Year published
2016
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 25, Issue: 3, Pages: 247-261 (15)
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Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84977481875
Wos: WOS:000379340200004
Source Identifiers
ISSN: 1061-0421
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