Advertising and Country-Of-Origin Images as Sources of Brand Equity and the Moderating Role of Brand Typicality

AuthID
 P-00M-JEB
2
Author(s)
Document Type
Article
Year published
2017
Published
in BALTIC JOURNAL OF MANAGEMENT, ISSN: 1746-5265
Volume: 12, Issue: 2, Pages: 153-170 (18)
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85015413770
Wos: WOS:000396852800003
Source Identifiers
ISSN: 1746-5265
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas instituições

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service