Antecedents and Outcomes of Online Brand Engagement The Role of Brand Love on Enhancing Electronic-Word-Of-Mouth

AuthID
P-00N-6WM
Document Type
Article
Year published
2017
Published
in ONLINE INFORMATION REVIEW, ISSN: 1468-4527
Volume: 41, Issue: 7, Pages: 985-1005 (21)
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Publication Identifiers
Scopus: 2-s2.0-85032982696
Wos: WOS:000414581000007
Source Identifiers
ISSN: 1468-4527
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