In for a Penny, in for a Pound? Exploring Mutual Endorsement Effects Between Celebrity Ceos and Corporate Brands

AuthID
 P-00N-T2Y
4
Author(s)
Scheidt, S
·
Strotzer, J
·
Document Type
Article
Year published
2018
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 27, Issue: 2, Pages: 203-220 (18)
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Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85044202395
Wos: WOS:000442324900009
Source Identifiers
ISSN: 1061-0421
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