The (In)Visible Brand, Impacts of Consumer Perceptions in the Low-Cost Clothing Market: The Primark's Case

AuthID
 P-00N-WR3
3
Author(s)
Fontes, J
·
Oliveira, N
Tipo de Documento
Article
Year published
2017
Publicado
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 5, Número: 9, Páginas: 74-90 (17)
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Wos®
Publication Identifiers
Wos: WOS:000429547900005
Source Identifiers
ISSN: 2182-9306
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