Brand Worlds: Introducing Experiential Marketing to B2B Branding

AuthID
 P-00P-2JY
3
Author(s)
Osterle, B
·
Kuhn, MM
·
Document Type
Article
Year published
2018
Published
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 72, Pages: 71-98 (28)
Indexing
Wos®
Google Scholar®
Publication Identifiers
Wos: WOS:000439676300008
Source Identifiers
ISSN: 0019-8501
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas instituições

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service