New Consumer Role In Brand Community: From Attractiveness To An Active Member And Embedded Learning

AuthID
 P-00P-4S9
4
Author(s)
Basile, G
·
4
Editor(s)
Vrontis, D; Weber, Y; Kaufmann, HR; Tarba, S
Document Type
Proceedings Paper
Year published
2010
Published
in 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES
Pages: 566-578 (13)
Conference
3Rd Annual Euromed Conference of the Euromed-Academy-Of-Business, Date: NOV 04-05, 2010, Location: Univ Nicosia, Nicosia, CYPRUS, Sponsors: EuroMed Acad Business, Cyprus Tourism Org, MTN, ExpoGlobalOnline.com, Host: Univ Nicosia
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Publication Identifiers
Wos: WOS:000299120600037
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