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Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies
AuthID
P-00P-YTS
2
Author(s)
Pinto, I
·
Cardoso, MG
Document Type
Book Chapter
Year published
2015
Published
in
Quantitative Modelling in Marketing and Management
Pages: 491-506
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DOI
:
10.1142/9789814696357_0020
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