Enhancing Brand Equity Through Emotions and Experience: the Banking Sector

AuthID
 P-00Q-5KH
2
Author(s)
Document Type
Article
Year published
2018
Published
in INTERNATIONAL JOURNAL OF BANK MARKETING, ISSN: 0265-2323
Volume: 36, Issue: 5, Pages: 868-883 (16)
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Wos: WOS:000456883300004
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ISSN: 0265-2323
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