A Text Mining and Topic Modelling Perspective of Ethnic Marketing Research

AuthID
 P-00Q-6J1
4
Author(s)
Document Type
Article
Year published
2019
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 103, Pages: 275-285 (11)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85061051852
Wos: WOS:000484644400026
Source Identifiers
ISSN: 0148-2963
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