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Service Branding from the Perspective of Higher Education Administrators
AuthID
P-00Q-CZE
3
Author(s)
Braun Endo, ACB
·
de Farias, LA
·
Coelho, PS
Document Type
Article
Year published
2019
Published
in
MARKETING INTELLIGENCE & PLANNING,
ISSN: 0263-4503
Volume: 37, Issue: 4, Pages: 401-416 (16)
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Scopus
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Publication Identifiers
DOI
:
10.1108/mip-06-2018-0237
Scopus
: 2-s2.0-85063260168
Wos
: WOS:000469415000004
Source Identifiers
ISSN
: 0263-4503
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