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Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs

AuthID
P-00Q-QAR

Author(s)

Raposo, D

Laginha, C

Neves, J

Silva, J

da Silva, FM

Editor(s)

Rebelo,F;Soares,MM

Document Type

Proceedings Paper

Year published

2020

Published

in ADVANCES IN ERGONOMICS IN DESIGN in Advances in Intelligent Systems and Computing, ISSN: 2194-5357

Volume: 955, Pages: 188-203 (16)

Conference

10Th International Conference on Applied Human Factors and Ergonomics (Ahfe) / International Conference on Ergonomics in Design, Date: JUL 24-28, 2019, Location: Washington, DC

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Publication Identifiers

DOI: 10.1007/978-3-030-20227-9_18

Scopus: 2-s2.0-85067342854

Wos: WOS:000651052300018

Source Identifiers

ISSN: 2194-5357

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