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Analysis of Brand Resonance Measures to Access, Dimensionality, Reliability and Validity
AuthID
P-00Q-YCN
3
Author(s)
Raut, UR
·
Brito, PQ
·
Pawar, PA
Document Type
Article
Year published
2020
Published
in
GLOBAL BUSINESS REVIEW,
ISSN: 0972-1509
Volume: 21, Issue: 1, Pages: 162-175 (14)
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Scopus
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®
4
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Metadata
Sources
Publication Identifiers
DOI
:
10.1177/0972150919846964
Scopus
: 2-s2.0-85070367915
Wos
: WOS:000477313800001
Source Identifiers
ISSN
: 0972-1509
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