The Human Senses as Consumption and Brand Identity Boosters

AuthID
P-00R-GFW
3
Author(s)
Ramos, C
·
Sampaio, A
·
4
Editor(s)
Rocha,A;Reis,JL;Peter,MK;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2020
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 167, Pages: 253-267
Conference
International Conference on Marketing and Technologies, Icmarktech 2019, Date: 27 November 2019 through 29 November 2019
Indexing
Publication Identifiers
Scopus: 2-s2.0-85077014379
Source Identifiers
ISSN: 2190-3018
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