Customer Engagement in Social Media: a Framework and Meta-Analysis

AuthID
 P-00S-8TH
6
Author(s)
Santini, FD
·
Pinto, DC
·
Herter, MM
·
Babin, BJ
Tipo de Documento
Review
Year published
2020
Publicado
in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, ISSN: 0092-0703
Volume: 48, Número: 6, Páginas: 1211-1228 (18)
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85085481452
Wos: WOS:000557217200001
Source Identifiers
ISSN: 0092-0703
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