The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand

AuthID
 P-00S-C35
4
Author(s)
da Silva, RV
·
Faria, RT
Document Type
Article
Year published
2020
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 117, Pages: 497-507 (11)
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Publication Identifiers
Scopus: 2-s2.0-85086855367
Wos: WOS:000556889900045
Source Identifiers
ISSN: 0148-2963
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