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Understanding the Importance of Ewom on Higher Education Institutions' Brand Equity
AuthID
P-00S-E89
3
Author(s)
Carvalho, L
·
Brandao, A
·
Pinto, LH
Document Type
Article in Press
Year published
2020
Published
in
JOURNAL OF MARKETING FOR HIGHER EDUCATION,
ISSN: 0884-1241
Pages: 1-19 (19)
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Wos
®
Scopus
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23
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Metadata
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Publication Identifiers
DOI
:
10.1080/08841241.2020.1788196
Scopus
: 2-s2.0-85088011230
Wos
: WOS:000553668700001
Source Identifiers
ISSN
: 0884-1241
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